This remains one of the most approachable link building tactics for a solo marketer, since it offers a genuine value exchange rather than asking for a favor.
Find Relevant Resource Pages in Your Niche
Pages built specifically to link out to useful resources are the best hunting ground for this tactic.
Confirm the Link Is Actually Broken Before Reaching Out
Double-checking prevents an embarrassing outreach email about a link that's actually still working.
Offer a Genuinely Useful Replacement
Your suggested resource needs to actually match or improve on what the broken link used to point to, not just exist as a placeholder.
Next step: Use the SEO Audit to check your own site for any broken links before you start reaching out to others about theirs.