DIY SEO When Migrating Platforms

Managing a platform migration yourself is one of the higher-risk DIY SEO tasks, but it's achievable with careful, methodical planning.

Map Every Existing URL Before You Move

A complete redirect map from old URLs to new ones, tested before launch, is the single biggest factor in preserving rankings through a migration.

Preserve Content Alongside the Platform Change

Rewriting content at the same time you change platforms makes it much harder to isolate what caused any resulting change in performance.

Monitor Closely in the Weeks After Launch

Watching indexing status and rankings closely after a migration lets you catch and fix issues while they're still small.

Next step: Use the SEO Audit to run a full check before and after your migration to catch issues quickly.