DIY Redirect Cleanup After a Site Change

Any time you change URLs — restructuring, migrating, or removing pages — a careful redirect cleanup afterward prevents lost traffic and broken links from lingering.

Map Old URLs to Their Correct New Destination

A generic redirect of everything to the homepage wastes the opportunity to preserve relevance and any accumulated ranking signal.

Check for Redirect Chains

Multiple redirects stacked on top of each other slow things down and dilute signal; point old URLs directly to their final destination.

Verify Redirects Are Actually Working

After implementing redirects, manually checking a sample of old URLs confirms they're landing where intended rather than assuming the setup is correct.

Next step: Use the SEO Audit to check for redirect issues and broken links following your most recent site change.