Reviewing what your local competitors are doing well is a manageable research task that directly informs your own local SEO priorities.
Compare Business Profiles Side by Side
Look at how thoroughly competitors have filled out their profiles, and how actively they're posting and responding to reviews.
Check Their Website's Local Content
Reviewing whether competitors have dedicated, genuinely useful local content reveals a benchmark for your own site.
Note Where You Already Outperform Them
A local competitive analysis often reveals genuine advantages you already have, worth reinforcing rather than only chasing gaps.
Next step: Use the SEO Audit to compare your own site's technical health against a local competitor's.