Optimizing images yourself covers file naming, alt text, and compression, none of which require specialized skills, just consistent attention.
Rename Files Before Uploading
A descriptive file name gives both users and search engines more context than a generic camera-generated file name.
Write Genuine, Accurate Alt Text
Alt text should describe what's actually in the image, which supports both accessibility and search relevance.
Compress Images Before They Go Live
Reducing file size without sacrificing visible quality is one of the most reliable ways to improve page load speed yourself.
Next step: Use the SEO Audit to see how much of your page weight is coming from unoptimized images.