Level: Beginner
Tracking has to be verified working before a campaign launches, not discovered broken after the budget is already spent and the data is unrecoverable.
Install and Test the Pixel or Tag First
Whatever tracking pixel or tag your platform requires should be installed and verified with a test event before any real ad spend begins.
Confirm Conversion Events Fire Correctly
A pixel that loads correctly but fails to fire the actual conversion event leaves you with traffic data but no way to measure the outcome that matters.
Use UTM Parameters as a Backup Layer
Even with pixel tracking in place, UTM parameters on your links provide a second, independent way to verify traffic and attribution inside your analytics platform.
Next step: Use the Sales Letter Writer to use the delay before launch productively — while tracking is being verified, finalize the ad copy and offer so everything is ready to go the moment tracking is confirmed working.