This generation represents significant purchasing power, and effective marketing to them requires moving past condescending assumptions about their comfort with technology or relevance to modern brands.
Many Are Highly Comfortable Online
Assuming this generation is broadly unfamiliar with digital channels overlooks how significantly online behavior has shifted across this age group in recent years.
Clear, Credible Information Builds Trust More Than Trendy Styling
Straightforward communication of value and credibility tends to resonate more than marketing that mimics younger-skewing trends.
Respect Their Experience Rather Than Talking Down to Them
Messaging that implicitly frames this generation as confused or behind the times tends to backfire rather than connect.
Next step: Use the Cohort Tool to see how this generation actually engages with your site rather than relying on assumptions.