This audience's experience with a brand starts with whether they can actually access and use your content and products at all, which makes accessibility a foundational, not optional, marketing consideration.
Accessibility Is a Prerequisite, Not an Add-On
Content and purchasing experiences that aren't genuinely accessible exclude this audience before any messaging even has a chance to resonate.
Avoid Assumptions About What This Audience Wants
Disability encompasses an enormous range of experiences and needs, which broad, generic messaging often fails to reflect accurately.
Involve Real Feedback From This Audience Where Possible
Direct input from people with disabilities produces more accurate, respectful marketing than assumptions made without their perspective.
Next step: Use the Cohort Tool to see how accessible your site's experience is for different segments of your audience.