A vague brief produces vague content — the more specific the direction, the more likely the final piece hits its target.
Define the Searcher's Question
State plainly what the reader is trying to accomplish, not just the keyword you're targeting, so the writer can address the real need.
List Required Subtopics
Based on what's currently ranking and what your own expertise adds, specify the sections the piece needs to cover.
Set a Point of Differentiation
Tell the writer what this piece should do that the current top-ranking pages don't, whether that's more specific examples, better structure, or original insight.
Next step: Use the SeoWolf's Notepad to draft and organize your content brief before handing it off.