A single standalone page competing against a competitor's entire cluster of interlinked content is fighting an uphill battle.
Build a Pillar Page
A comprehensive page covering a broad topic acts as the hub that narrower, more specific pages link back to.
Interlink Deliberately
Cluster pages should link to the pillar and to each other using descriptive anchor text, reinforcing the topical relationship for both readers and search engines.
Fill Gaps, Don't Duplicate
Before adding a new cluster page, confirm it covers something the pillar and existing cluster pages don't already address.
Next step: Use the LSI Tool to surface related terms and subtopics worth covering across your cluster.