A site that's frequently slow to respond or intermittently down loses both visitors and search engine trust, often without anyone noticing until traffic drops.
Monitor Continuously, Not Occasionally
Downtime that happens outside your normal working hours can go unnoticed for hours without active monitoring in place.
Investigate Recurring Slow Responses
Intermittent slowness that doesn't quite reach full downtime is often an early warning sign of a bigger capacity issue.
Correlate Outages With Ranking Changes
A ranking drop that coincides with a known outage period is worth investigating as a likely direct cause.
Next step: Use the Server Status Checker to check your current server response before ruling it out as a cause of a traffic drop.