Analytics tells you what happened; heatmaps and session recordings help explain why, which is where the real optimization ideas come from.
Watch Real Sessions on Underperforming Pages
A handful of recorded sessions on a page with a high bounce rate often reveals the specific point of confusion or friction.
Look for Rage Clicks and Dead Clicks
Repeated clicking on something that isn't actually clickable is one of the clearest signals of a usability problem.
Compare Mobile and Desktop Separately
Behavior patterns often differ significantly by device, so reviewing them together can mask device-specific issues.
Next step: Use the Screen Resolution Simulator to reproduce the exact viewport a confusing session recording was captured on.