Level: Basic
A journey map documents the stages, actions, and emotions a user experiences while working toward a goal, revealing friction points a single-page view can't show.
Map the Full Journey, Not Just the Time Spent on Your Site
A genuinely useful journey map often includes stages before a visitor even arrives at your site and after they leave it, not just their on-site interaction.
Note Emotional State Alongside Each Step
Understanding how a user likely feels at each stage — confident, frustrated, uncertain — reveals opportunities to improve the experience beyond pure functional efficiency.
Identify Specific Pain Points as Concrete Opportunities
Each friction point identified in the journey map should translate into a specific, addressable design or content opportunity, not just a general observation.
Next step: Use the SeoWolf's Notepad to document your user's full journey stage by stage in one place, including the emotional state and friction points at each step.