A well-chosen bonus can meaningfully increase a reader's sense of the total deal, but a poorly chosen one can feel like padding that actually undermines the offer.
Make Bonuses Genuinely Relevant
A bonus that directly supports the core offer's success feels valuable; an unrelated bonus can feel like filler added just to inflate the stack.
Assign Real, Believable Value to Each Bonus
Stating a specific value for a bonus, grounded in something credible, strengthens the value stack more than a vague description alone.
Don't Overload the Offer With Too Many Bonuses
A long list of minor bonuses can dilute the perceived value of the core offer rather than enhancing it, so curate deliberately.
Next step: Use the Sales Letter Writer to draft bonus descriptions that reinforce your core offer's value.