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Updated Selling Opportunity by Dan Kennedy: Review and the Core Idea Inside Most offers are pitched as improvements: faster, cheaper, cleaner, easier, more features, better support. The difficulty is that competitors make the same claims, so the customer compares on price.… #reviews & comparisons#audience & market research 11 min 5 Nov 2026
Dry Testing: Validate Demand Before You Build Building a complete product before finding out whether anyone actually wants it is one of the most expensive ways to learn that lesson. A far cheaper approach — creating the marketing and offer… #audience & market research 3 min 15 Aug 2026
Mapping the Journey From Question to Purchase A purchase decision rarely happens in a single moment — it's the end of a longer process that starts when someone first recognizes a need, moves through comparing options, and eventually resolves… #audience & market research 3 min 15 Aug 2026
The 5 Whys for Uncovering What Customers Want Ask a customer what they want directly, and you'll usually get a surface-level answer that's true but incomplete — "I want a faster process," "I want to save money." Keep asking why, one more layer… #audience & market research 3 min 15 Aug 2026
Copywriting Case Studies That Sell A case study is one of the most persuasive assets a business can produce, precisely because it's not the business making a claim about itself — it's a real customer's specific, verifiable result.… #copywriting#tools#case studies#audience & market research 3 min 15 Aug 2026
Buyer Personas: Why "The Average Visitor" Doesn't Exist Designing a website or sales process around an imagined "average visitor" produces something that fits almost nobody particularly well. Real audiences are a mix of people with genuinely different… #audience & market research 3 min 8 Aug 2026
What You Know About Your Business That Your Customers Don't Every business has information about itself that customers would find valuable but never actually get told, and every business has blind spots — things customers have figured out that the business… #audience & market research 3 min 8 Aug 2026
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