A help center is one of the most natural homes for long-tail keyword targeting, since real customer questions are, almost by definition, long-tail search terms.
Base Articles on Real Questions, Not Assumptions
Support tickets, chat logs, and community forums reveal the actual long-tail phrasing customers use, which is more reliable than guessing.
Write One Article Per Distinct Question
Bundling several loosely related questions into a single generic article makes each individual long-tail term harder to match well.
Keep the Language Consistent With How It Was Asked
Preserving the customer's original phrasing, where reasonable, keeps the article aligned with how people are actually searching for that answer.
Next step: Use the Longtail Keywords Tool to confirm a recurring support question has broader search demand worth a dedicated help article.