Ecommerce businesses sometimes acquire expired domains closely related to their brand to prevent misuse and protect customers from confusion or fraud.
Prevent Misuse of Domains Closely Resembling Your Brand
A lapsed domain similar to your own brand name can be acquired by others for purposes ranging from harmless to outright fraudulent.
Redirect Protective Registrations to Your Main Site
Domains acquired for protective purposes are often best simply redirected to your primary site rather than developed separately.
Monitor for Newly Expiring Domains Relevant to Your Brand
Ongoing monitoring helps you act quickly if a brand-adjacent domain becomes available, rather than discovering it after someone else has already registered it.
Next step: Use the Wayback Expired Domains to check the history of a brand-adjacent domain before deciding on a protective registration.