Keeping an eye on your local visibility yourself doesn't require expensive tools, just a consistent, periodic review routine.
Check Your Map Pack Visibility Regularly
A periodic manual search for your key local terms shows you where you currently stand without needing paid tracking software.
Monitor New Reviews as They Come In
Staying on top of new reviews lets you respond promptly, which matters more the sooner it happens after the review is posted.
Watch for Changes in Your Listing Details
Business listings can sometimes be edited by others; periodically confirming your details remain accurate catches this early.
Next step: Use the SEO Audit to check your site's broader technical health as part of your regular local SEO monitoring routine.