Level: Beginner
Targeting determines who actually sees your ad, and even the strongest offer fails if it's shown to people who were never going to want it in the first place.
Demographic Targeting Is a Starting Point, Not a Strategy
Age, location, and gender narrow an audience broadly, but rarely capture genuine purchase intent on their own.
Interest and Behavior Targeting Adds Real Signal
Targeting based on demonstrated interests or past behaviors gets closer to people who've shown a real affinity related to your offer.
Custom and Retargeting Audiences Are Usually Your Strongest Asset
Audiences built from your own existing customers or website visitors typically outperform any interest-based targeting a platform can build on your behalf.
Next step: Use the Sales Letter Writer to tailor your ad copy to speak directly to the specific targeting segment you've chosen, since the same offer often needs different framing for a cold interest-based audience versus a warm retargeting one.