A well-placed FAQ section near the close of a letter can resolve lingering doubts in the reader's own words, right before they're asked to make a decision.
Base Questions on Real Objections
The most useful FAQ entries reflect genuine hesitations you've actually heard from prospects, not hypothetical questions no one would ask.
Answer Directly and Honestly
A FAQ that dodges the real substance of a tough question undermines the trust it's meant to build.
Place It Strategically Near the Close
Positioning the FAQ shortly before the final call to action addresses lingering doubts right when the reader is deciding whether to act.
Next step: Use the Sales Letter Writer to draft an FAQ section built around your prospects' most common real objections.