Assumptions about what resonates with a given demographic are useful starting points, but genuine testing reveals whether those assumptions actually hold up with your specific audience.
Test Distinct Messaging Angles, Not Just Minor Wording
Comparing genuinely different value propositions or framings across segments produces more useful insight than testing small stylistic tweaks.
Segment Your Results by Demographic, Not Just in Aggregate
A message that performs well overall might be masking very different results across distinct demographic groups within that average.
Let Sufficient Data Accumulate Before Drawing Conclusions
Testing across a smaller demographic segment often requires more time to reach a reliable sample size than testing across your full audience.
Next step: Use the Cohort Tool to see how different demographic segments respond differently to your current messaging.