Millennials are now well into adulthood, often with families and established careers, which makes the persistent "avocado toast" framing increasingly disconnected from where this generation actually is in life.
Many Are Now Parents and Homeowners
Marketing that still treats this generation as perpetually young and carefree misses where a large share of them actually are in their life stage today.
They Value Efficiency and Transparency
Straightforward, no-nonsense messaging tends to perform better with this audience than an overly playful or ironic tone.
Brand Trust Was Shaped by Formative Economic Experiences
This generation's relationship with institutions and brands was significantly influenced by major economic events they came of age during, which still shapes their skepticism today.
Next step: Use the Cohort Tool to see how this generation's actual behavior on your site compares to a dated stereotype.