Level: Advanced
Building out a fully structured PPC account with match-type variations across many ad groups requires generating a large number of systematic keyword combinations, well beyond what's practical to type by hand.
The Excel Technique
For a small combination set, a formula grid referencing both lists works, similar to the long-tail combination technique covered earlier. At true PPC scale — combining products, match types, and modifiers across dozens of ad groups — the formula grid approach becomes unwieldy fast.
Example Scenario
Structuring a new account across 25 products and three match types (broad, phrase, exact) requires 75 individual keyword variations, each needing the correct bracket or quote formatting for its match type, ready to paste directly into a bulk upload sheet.
Where This Fits in Your Keyword Research Process
Generating this volume of combinations, correctly formatted, is exactly the kind of repetitive, rule-based task that's far faster to automate outside Excel than to build and drag formulas for.
Next step: Use Cartesian Product (Keyword Combiner) from SeoWolf's Notepad to generate all 75 product-and-match-type combinations directly, skipping the formula grid entirely and producing a list ready to format and paste straight into your PPC bulk upload sheet.