Level: Intermediate
Images carry real persuasive and emotional weight, and choosing the right ones — or the wrong ones — meaningfully affects how a page performs.
Genuine, Specific Imagery Outperforms Generic Stock Photos
Real product shots, authentic team photos, or genuine customer imagery build more trust than obviously generic stock photography.
Images Should Support the Content, Not Just Decorate the Page
An image that reinforces the point being made on the page adds real value; one included purely to fill space adds visual weight without benefit.
Balance Visual Quality Against File Size
High-resolution imagery needs to be compressed thoughtfully so visual quality doesn't come at the cost of a slow-loading page.
Next step: Use the Page Size Checker to check how much of your page's total weight is coming from imagery before deciding what to optimize or replace.