Your title tag is still the first thing both a search engine and a human scanning results see — treat it like ad copy, not a formality.
Lead With What Matters Most
Put your primary keyword and strongest benefit as close to the front of the tag as possible, since truncation tends to cut off the end, not the beginning.
Keep It Distinct Across Pages
Templated titles that repeat the same phrase on every page waste an opportunity and can read as duplicate content; make each one specific to the page.
Write for the Click, Not Just the Crawl
A technically stuffed title gets skipped over by searchers even when it ranks well; specific, human phrasing consistently earns a higher click-through rate.
Next step: Use the Meta Tags Generator to draft and test title and description combinations before you publish.