A dashboard full of vanity metrics is far less useful than a small set of goals tied directly to revenue or genuine engagement.
Start From the Business Outcome
Work backward from what actually matters — a sale, a qualified lead, a signup — rather than tracking whatever is easiest to measure.
Avoid Goal Sprawl
A dashboard with dozens of tracked goals becomes noise; a handful of clearly prioritized ones drive better decisions.
Revisit Goals as the Business Changes
Goals set up during an earlier stage of the business often stop reflecting what actually matters as priorities shift.
Next step: Use the Cohort Tool to build goal tracking around how different customer groups behave over time, not just single sessions.