Treating mobile as a smaller version of desktop, rather than its own distinct experience, leaves conversion opportunities on the table.
Simplify Navigation Aggressively
Menus and options that work fine on a large screen often overwhelm the limited space and attention available on mobile.
Make Tap Targets Genuinely Easy to Use
Buttons sized for a mouse cursor are often too small and too close together for a thumb.
Shorten Forms Further on Mobile
The friction of typing on a mobile keyboard is higher than on desktop, so mobile forms benefit from even more aggressive field reduction.
Next step: Use the Webpage Screen Resolution Simulator to preview your conversion flow across common mobile screen sizes.