Exit-intent popups can recover otherwise-lost visitors, but only when they offer genuine value instead of interrupting with more of the same pitch.
Offer Something Different From the Page Itself
A discount, guide, or alternative option gives a leaving visitor a reason to reconsider that the page alone didn't provide.
Keep the Ask Small
A visitor who's already decided to leave is unlikely to fill out a long form; keep the exit-intent offer's ask minimal.
Test Whether It Helps or Hurts
Exit-intent tactics annoy some audiences more than they convert others, so measure the net effect rather than assuming it's automatically positive.
Next step: Use the Sales Letter Writer to draft a genuinely compelling exit-intent offer instead of a generic discount.