Establishing a Typographic Hierarchy

Level: Intermediate

A clear, consistent hierarchy of heading and text sizes helps visitors quickly understand a page's structure without having to read every word.

Define a Limited Set of Text Styles

A small, consistent set of heading levels and body text styles, applied predictably, creates far clearer hierarchy than an unlimited, ad hoc range of sizes.

Use Weight and Color, Not Just Size, to Differentiate Levels

Font weight and color provide additional hierarchy signals beyond size alone, useful for distinguishing levels that are visually close in size.

Apply the Hierarchy Consistently Across Every Page Type

A hierarchy that's followed on some pages but abandoned on others undermines the predictability that makes hierarchy useful in the first place.

Next step: Use the SeoWolf's Notepad to document your defined typographic hierarchy in one place so it's applied consistently across every new page.