Level: Basic
A website's color palette does more than look nice — it establishes brand identity, guides attention, and affects how trustworthy and professional the site feels.
Start With a Primary, Secondary, and Accent Color
A small, deliberate palette is easier to apply consistently than an open-ended set of colors chosen ad hoc as the project develops.
Consider What the Colors Communicate
Different colors carry different associations, and a palette should feel aligned with the brand's actual tone and industry, not chosen purely on personal taste.
Test the Palette Across Real Content, Not Just a Mockup
Colors that look good in an isolated design file can behave differently once applied across real text, images, and varied page content.
Next step: Use the Color Picker to test and refine your color choices directly before committing to a final palette.