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Educating Customers Builds Better Business Investing in genuinely educating your customers — beyond just persuading them to purchase — often produces better long-term business outcomes than purely persuasion-focused marketing alone. #audience & market research 2 min 15 Aug 2026
Marketplaces Are a Borrowed Audience Selling on a marketplace — Amazon, Etsy, eBay, or any platform where the audience belongs to the platform rather than to you — is one of the fastest ways to get in front of buyers who are already… #audience & market research#traffic 3 min 15 Aug 2026
Validating Marketing With Focus Groups and Research Direct research with genuine potential customers — rather than relying purely on internal assumption or indirect data — provides some of the most valuable, if underused, insight available for… #audience & market research 2 min 15 Aug 2026
Are You Marketing to Half Your Audience? Marketing strategies built around a narrow, unexamined assumption about who the "typical" customer looks like can inadvertently exclude significant, genuinely valuable segments of a broader potential… #audience & market research 2 min 15 Aug 2026
Guest Content: Write for the Audience, Not the Backlink Guest posting has a bad reputation in some circles because of how it was abused — mass-produced, thin articles submitted purely to harvest a link. But strip the link-building motive away and… #link building#audience & market research 3 min 15 Aug 2026
Before Entering a New Market, Test It First Expanding into a new market or niche carries genuine risk — committing significant resources before validating real demand is one of the more common, avoidable causes of failed expansion attempts. #audience & market research 2 min 18 Jul 2026
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