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Hard News vs. Soft News: Structure, Tense, and Narrative
Not every announcement is the same kind of story, and treating a human-interest feature the same way you'd treat a factual product announcement produces writing that feels wrong in a way most readers…
3 min
15 Aug 2026
When to Write Your Own Press Release vs. Hire a Professional
Writing a competent factual announcement is a learnable skill most business owners can pick up with practice. Writing a genuinely compelling feature-style release that earns real coverage from a…
3 min
8 Aug 2026
Hiring a Web Designer: Freelancer vs. Agency vs. DIY
The right way to get a website built depends heavily on budget, complexity, and how much ongoing support you'll realistically need — and the wrong choice among freelancer, agency, or do-it-yourself…
3 min
8 Aug 2026
Website Templates vs. Custom Design: Making the Right Call
Templates carry an outdated reputation as the "cheap, generic" option, but modern templates have gotten good enough that the real decision isn't really about quality anymore — it's about whether…
3 min
8 Aug 2026
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